Old home page New home page
For businesses, websites are an integral component of their public presence. The general public and interested stakeholders, all find out about an organization through the website. Essentially, websites are the first point of contact an organization can have with the rest of the world.
At Ada’s, we designed our website to reach out, spread the mission and provide information which would influence people to visit our cafe. However, this year we decided to amp things up and re-launch our website.
To make sure that our website represented our spirit and nudged people into visiting our cafe and exploring our story, we decided to conduct usability tests. Usability tests for websites help evaluate how easy it if for a user to navigate and explore the website, and to understand how a user perceives the content on the website.
Our first round of tests were for our old website. We had a few participants come by and spend an hour going through the website with us. We had a series of questions, some of which focused on their interpretation of the content and their take away of Ada’s as a brand, while other questions were more task oriented to determine how functional the website was.
The first usability tests indicated that our content needed to be revised and shortened. The main mission was clear but got lost within the website. We also discovered that several pages on the website were difficult to navigate and confused the users.
With these insights we got around to designing a brand new website. The new website incorporated the feedback we received from the first round of usability testing.
Round two of usability testing was structured similar to round 1. However, our iteration process was slightly different. This time around we used the RITE or the Rapid Iterative Testing and Evaluation method. Championed by Michael Medlock, Dennis Wixon, Bill Fulton, Mark Terrano and Ramon Romero, this method advocates for rapid changes to a product prototype as soon as a problem and solution are clear. For example, if during a usability session, a user points out that they are unable to understand the navigation of a tab or have difficulty comprehending the content, then quick changes are done right after the session.
Using the RITE method, after several iterations and came up with our final version. Our final version took into account changes to design and photos, re-writing content and changing the navigation of the main tabs. We also incorporated changes which improved the mobile version of our website.
Here are some changes we incorporated.